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To support Toyota’s $160 Million “Making Tracks with Camry” campaign, Toyota’s largest since it first entered the American market, Red98 created an online contest to create awareness and encourage click through to Toyota’s Web site. The contest, which allowed users to nominate their favorite music teacher to win a new Camry, was also supported by a national print advertising campaign with the same look and feel as the site.
I animated and programmed the Flash introduction to the contest entry site.
Technologies Employed: Flash
A word of advice: if you ever come across an online contest with a valuable prize, and the contest requires entrants compose a brief essay, write the essay and enter the contest!
This contest had seven total entries, and three music teachers nominated by entrants received new cars!